AD – This is a paid advertorial but all thoughts are my own.
It doesn’t matter if you are a blogger, a Grammer, A YouTuber, or even a small business, if your thinking about taking your hobby to the next level, you need to think about digital branding.
Updating my own digital branding is something I am currently in the process of doing, so this topic seems so relevant to me right now! that I am super excited to be sharing the tips that I am currently using ready for my rebranding launch.
Do your digital branding research
Before you start rushing in to creating your brand, do a bit of research first. Have a look at what others use and include, Have a look around, I recommend searching on Pinterest, It is useful to get an idea of what kind of things look good, and see what Popular themes there are. Obviously don’t just steal there’s, come up with your own.
Decide what your style is
I know this is such a tough one if you not used to brand schemes, however, deciding and finding your own style and becoming familiar with it is such a good thing to conquer as soon as possible. It goes without saying that your digital branding should reflect you, and what it is you are doing.
Once you have found your style it is going to be a lot easier for you to come up with your brand scheme.
Pick a color scheme
it’s time to choose your favourite colours for your scheme. This is one thing I struggle with but I am working on at the moment.
your colour scheme can be whatever you like. But it is nice yo pick colours that actually go together.
At the moment, my colour scheme is all over the place. Which is one of the things I am working on at the moment. This is something I also am enjoying the process of the most at the moment as my current task is messing around with my favourite colours and seeing what suits my personality. especially as I’ve been working on digital art so much more recently! Personally. I’m in love with pastel and burnt colours at the moment. Pastels more so.
Create a clear logo
Having your own unique logo is a brilliant way of standing out from the crowd! your Logo should be something that reflects who you and your brand is, as well as being clear and identifiable. Something that you will be proud to see on all of your beautiful sites and things.
Thinking of starting your own blog, how about reading my how to post, here.
Choose a preferred font style
when you are deciding the brand scheme you want to be consistent with as much as possible. this includes your font style. I would highly recommend using font freebies online, and making note of what fonts you are using. There are so many beautiful available fonts out there. Using a font that is bold and quirky will really make your brand stand out! which is of course want you to need to achieve to be able to grow.
consistency is so important when it comes to growing your brand. Your brand should be what you most use across your website, digital stationery, and all of your social media. The more you stick with being on brand, the easier consistency will become throughout.
Don’t rush! And definitely don’t give up!
If coming up with your brand is something you are struggling with at the moment. I would honestly take your time until you have something that you are happy with. The happier you are, the more your brand will shine. Also, your brand is something that you will be used continuously, so if you are not happy with this from the start, it will annoy you throughout.